About Us
Step into the vibrant world of Slicker Beaut, where each day unfolds as a celebration of the Slicker Beaut lifestyle. Our journey commenced amidst the scenic landscapes of Fort Lauderdale, where Colton Richardson, an avid outdoor enthusiast, coined the now widely recognized phrase, "10/10 Slicker Beaut."
Envisioned in 2015, this phrase encapsulates the perfect harmony of life, nature, and beauty. Join us on this journey of appreciation for the outdoors, as we embrace the simplicity of joy and find beauty in every moment. Welcome to Slicker Beaut, where every day is a testament to the Slicker Beaut lifestyle.
Our Story
In 2015, Colton, a native of South Florida, found inspiration in the breathtaking views of Fort Lauderdale Beach during his daily commute. Captivated by the serenity of the surrounding waters, he coined the term "Slicker" to symbolize tranquility. Combining it with "Beaut," representing the stunning beauty of the scenery, and rating it "10/10" for perfection, "10/10 Slicker Beaut" was born—an iconic phrase embodying a day of unparalleled perfection in every aspect.
Colton believes in seizing the opportunities each day presents and lives by the philosophy, "Everyday is a Slicker Beaut; it just depends on whether you choose to see it." His commitment to living life to the fullest is the driving force behind Slicker Beaut's ethos.
Meet the Owner - Colton Gex Richardson
Colton Gex Richardson, a true South Floridian, has deep-rooted connections to the outdoors. Growing up immersed in fishing, hunting, and diving, Colton's pursuits have taken him to prestigious fishing tournaments worldwide. His love for the Bahamas and diverse outdoor activities reflects his versatility and passion for adventure.
Colton believes in seizing the opportunities each day presents and lives by the philosophy, "Everyday is a Slicker Beaut; it just depends on whether you choose to see it." His commitment to living life to the fullest is the driving force behind Slicker Beaut's ethos.