About Us
How "10/10 Slicker Beaut" Started
The inception of a now widely recognized phrase, "10/10 Slicker Beaut," can be traced back to the early months of 2015. Colton Richardson, a resident of Fort Lauderdale, embarked on his daily commute to school along the scenic Fort Lauderdale Beach. Mesmerized by the stunning sights, he captured drive on video and shared it with his circle of friends. Over time, he added captions to these videos, starting with the term "Slicker," which symbolized the serenity of the surrounding waters. Gradually, he incorporated the word "Beaut," signifying the breathtaking beauty of the scenery. And finally, he introduced the rating "10/10," encapsulating his belief that the day was, indeed, perfect. In culmination, these elements fused to create the iconic phrase, "10/10 Slicker Beaut," representing a day of unparalleled perfection in all aspects.
About the Owner
Colton Gex Richardson is a native of South Florida, who grew up fishing, hunting, and diving whenever he had the opportunity. He has always had a deep appreciation for the outdoors, and his pursuits have taken him to many prestigious fishing tournaments across the globe, as well as to the Bahamas, where he spends time with his friends. Colton's interests also extend to hunting deer, ducks, and pigs, demonstrating his versatility and passion for outdoor activities. He strives to live every day to the fullest and believes that "Everyday is a Slicker Beaut; it just depends on whether you choose to see it." In other words, he recognizes that every day holds tremendous potential, but it is up to each individual to seize the opportunities presented to them.
The Slicker Beaut Lifestyle
The Slicker Beaut lifestyle has no limitations and is very simple. Slicker Beaut is simply a great day. If you are enjoying life and living each day to the fullest you're living the Slicker Beaut lifestyle.